Paul Duguid is an adjunct full professor in the School of Information at the University of California, Berkeley. Over the past decade he has held visiting appointments at Queen Mary, University of London, Copenhagen Business School, and the Ecole Polytechnique in Paris. In the 1990s, he was a consultant to senior management at the Xerox Palo Alto Research Center (PARC). He holds degrees from Washington University (MA) and Bristol University (BA). Duguid is co-author with John Seely Brown of The Social Life of Information (2000) and has written extensively on theories of learning and of organization, and on the history of wine and of trademarks.